DUDE PERFECT BATTLES COLLECTION - H16

PROJECT OVERVIEW

The Dude Perfect Battles line began development in April with an idea: what if Dude Perfect had a uniform?

That idea, along with Dude Perfect’s desire to have their own custom performance gear drove R I V A L S down a 7 month development path to create one of the most innovative, exciting product lines in recent memory.

Released in Holiday of 2016, the line has proven to be a massive hit with Dude Perfect and their fans. The most exciting part of Battles, though, is that Dude Perfect’s uniform is not yet complete.

PRODUCT DEVELOPMENT

Performance fabrics are designed in custom Dude Perfect colorways, and have been engineered with ergonomic seam construction – giving the Dudes and their fans the ultimate flexibility in their clothing when nailing trick shots.

The decoration is incredible Spectrum Reflective R I V A L S Technology, that reflects all colors of the spectrum under different types of light.

GO-TO-MARKET

RIVALS also developed an awesome marketing campaign that used elements of the creative toolbox to tie the marketing and product line together in an exciting, seamless fashion. And to keep the consistency on the storefront, RIVALS directed an onsite photoshoot for the line with Dude Perfect at their new Headquarters in Frisco, Texas.

CREDITS

CHIEF CREATIVE OFFICER – JOEL COOK

LINE PLANNING & STRATEGY – TREVOR ERICKSON

ART DIRECTOR – BRANDON RIKE

PHOTOGRAPHY – AMY KATE ANDERSON

PLATFORM MGMT & LOGISTICS – MERCHLINE