FOSTER THE PEOPLE HOLIDAY 2016

PROJECT OVERVIEW

How do you celebrate the past, but introduce yourself in a new light? Foster The People signed on as R I V A L S clients in September, looking to extend their story to the product they offer, and give fans a better experience.

R I V A L S developed a line plan and creative toolbox that celebrated the band’s seminal album, Torches, while also bringing a fresh look and feel of their product line with garments custom made in Los Angeles.

The product line, as well as the photoshoot, were completed in time for a Black Friday Virtual Pop Up release. The night before, FTP tweeted the link to fosterthepeople.store, and fans flocked in droves to see and purchase the new line.

CREDITS

CHIEF CREATIVE OFFICER – JOEL COOK

LINE PLANNING & STRATEGY – TREVOR ERICKSON

ART DIRECTOR – BRANDON RIKE

PHOTOGRAPHY – AMY KATE ANDERSON

HEAD OF A&R – JAY VILARDI

PLATFORM MGMT & LOGISTICS – MERCHLINE