How do you celebrate the past, but introduce yourself in a new light? Foster The People signed on as R I V A L S clients in September, looking to extend their story to the product they offer, and give fans a better experience.
R I V A L S developed a line plan and creative toolbox that celebrated the band’s seminal album, Torches, while also bringing a fresh look and feel of their product line with garments custom made in Los Angeles.
The product line, as well as the photoshoot, were completed in time for a Black Friday Virtual Pop Up release. The night before, FTP tweeted the link to fosterthepeople.store, and fans flocked in droves to see and purchase the new line.