ONE ONE SIX ATHLETICS FALL 2016

PROJECT OVERVIEW

The One One Six Athletics line debuted this Fall, a collection built out of 116’s love for athletics and the athlete’s that support the brand. R I V A L S helped curate and plan the collection, which was a collaboration with famed artist Will Bryant.

Beginning with the line plan, R I V A L S built out financial metrics to help build the new athleisure line from the ground up – identifying the right silhouettes, and the target price points that would meet the sweet spot for the consumer while maximizing return.

R I V A L S also created and sourced innovative materials for the Will Bryant designs that introduced new decorations to the 116 consumer while fitting perfectly with the aesthetics of Will Bryant’s designs, including woven black reflective, chenille applique, and felt.

In August, the R I V A L S team directed marketing photo shoot that brought the materials and Will Bryant designs to life.

CREDITS

CHIEF CREATIVE OFFICER – JOEL COOK

LINE PLANNING & STRATEGY – TREVOR ERICKSON

ART DIRECTOR – ALEX MEDINA

PHOTOGRAPHY (TAMPA) – PALMER HOLMES 

PHOTOGRAPHY (TAMPA) – AMY KATE ANDERSON 

HEAD OF A&R – TIM McTAGUE

PLATFORM MGMT & LOGISTICS – MERCHLINE