UØ x R I V A L S line is an exclusive (and limited) apparel collection for Holiday 2016. The ØATH collection features 3M reflective, and black chainstitch decorations. Cut, sewn, and washed in Los Angeles, and designed 100% in house by R I V A L S.
Working closely with the band, R I V A L S designed garments that took queues from the fashion world, but that aesthetically matched the tone of UØ, giving the band a new way to tell the OATH story to their fans.
The artwork was developed within a design toolbox that told a uniform, yet unique story utilizing proprietary decorations that aren’t available in this industry. These types of designs and applications haven’t been available for bands or artists until now.
Rike went through a lot of exploration in graphics and typography to accomplish the right look and feel for the line.
On a marketing level, R I V A L S worked with director Dan Newman to develop a teaser video for the line that perfectly fit the tone and aesthetic of the collection. Within a week, that video had collected 54,000 views across Facebook and Instagram, which drove more than 10% of its viewers to the storefront.